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Squid Games is amazing .... and stupid ... Sez Social

You gotta wonder when Squid Games was bring pitched to Netflix what the first executive producer said to the idea. "Let me get this right. A bunch of overly indebted Koreans get massacred when losing children's games all for the entertainment of the privileged class? Of course we're interested."

And as twisted as the plot sounds, Netflix nailed it, sucking in over 111 million viewers in under a month.

Review sites are overrun with fan gushing about the plot line, the games and the characters, with Rotten Tomatoes and IMDB audience scores of 85% and 82% positive, respectfully, and Google users giving it 96% thumbs up. Really Goog, 96% positive?

Social is a bit more discerning. Bet you never thought you'd see that in writing.

Social's reaction to "Squid Game" is a bit more tempered at 69% positive over the last two weeks with the dystopian theme hitting too close to home, especially coming from the country bordering North Korea, with sentiments ranging from society should not be contributing to or condoning mass executions to the plot being down right stupid.

But perhaps more interesting is how reaction to Squid Games highlights the inherent bias with review sites. Yes, there are plenty of people with too much time on their hands who love torching shows they love to hate, but there is no getting around the fact that people who like stuff provide more reviews than people who don't.

According to JungleScout, of everyone posting reviews on Amazon, 56% post because the product was killer compared to only 41% who post because the product sucks.

30dB sees this in social as well in the use of hashtags and @ symbols. People using #s and @s are closer to the subject and tend to post more positively. With #SquidGames 30dB sees Twitter blabbing on at 81% positive, in the hunt with IMDB and Rotten Tomatoes. But people just talking about Squid Games (no social media shortcuts, spotlights, or loud speakers) tend to be a more robust slice of the viewing public and give the phenom a more balanced 69% positive.

Just some #FoodForThought when perusing those Amazon, Yelp and Rotten Tomatoes numbers that help nudge you into buying something, watching something or lining up to play Red Light, Green Light.

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